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About Us
Objectives
To promote Healthier Choice awareness and regulation by holding joint programmes and activities leading to the enhancement of each parties’ intellectual assets leading towards a regulated environment.
To establish a common forum by creating sound business relations and environment as well as viable goodwill amongst all parties.
To enhance the identity of the Healthier Choice within Food & Beverage industry by cooperating with other groups and governmental agencies, both foreign and domestic, in the determination and enforcement of rules, trade practices, law and projects.
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