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Make a Healthier Choice Today!

We aim to empower the development of the Healthier Choice products in the Food & Beverage Industry and provide continuous support to raise awareness, elevate the quality and standards, provide information and connect the trade local and internationally.

What is Healthier Choice?

The Healthier Choice Symbol was introduced by the Health Promotion Board for consumers to identify products that are healthier among all the different options, hence empowering the individual to make more informed food choices.

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Today, the Healthier Choice Symbol can be seen on about 4000 different food products, spanning across over 100 food categories such as convenience meals, sauces, beverages and breakfast cereals. 

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BOARD MEMBERS

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AMBASSADOR

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